Tickaroo offers two powerful ways to monetize your live blog directly within the platform – fully flexible and configurable per live blog. Option A: Ad Integration With Ad Integration, you can place HTML ads between your live blog posts to monetize your content. You stay in full control: You decide per live blog which ads are displayed You define where exactly the ads appear All settings can be edited at any time This is especially useful for sensitive topics: If you don’t want to show ads in a specific live blog, you can simply not use ads for that one blog, while using them in others. Unlike external ad solutions, these settings are not applied globally across your organization’s live blogs, but are configured individually per live blog. Option B: Premium Article Pinning With Premium Article Pinning, you can highlight paid, plus, or premium articles directly within your live blog. This feature allows you to: pin premium articles at one or multiple custom positions increase visibility and conversions for your content actively use the liveblog as a monetization channel You decide: which live blogs include pinned articles where the articles appear whether to link one or multiple articles per position This gives you full flexibility to guide readers toward your premium content and maximize revenue potential. Important: This feature is not activated by default. If you’re interested, please contact your Tickaroo contact person or send an email to support@tickaroo.com.

Use event-based advertising to automatically display ads within your Tickaroo sports live ticker. With your ad manager, you can define which ad should be displayed for specific liveblog events. Please note that this feature works exclusively with sports templates. For example, if a goal is scored or a player is substituted in your football ticker, a perfectly matching ad can be triggered for that post – as demonstrated by NOZ. Alternatively, you can set ads to appear after a certain number of posts, giving you full flexibility. You can find more information on ad integration in this Helpdesk article and in our developer documentation. Note: This feature may not be included in your current package. Please contact your Tickaroo representative or support@tickaroo.com for further details. Read our blog post on how to level up your live sports coverage strategy in three quick ways.

Yes! In the case of particularly long liveblogs, more display ads can be placed without overwhelming the reader compared to conventional articles. Due to the diverse format, video ads can also be placed within the liveblog to easily capture the attention of readers. However, be careful not to overload your liveblogs with ads and avoid ads on sensitive topics to keep the focus on the latest news.

Especially in the news sector, finding new sources of income are imperative. Liveblogs are not only a great interactive format for engaging with audiences, but also hold lucrative potential. With their high click rates and long retention rates, liveblogs offer a number of opportunities for monetization.  To learn more read about these options in our blog post: Monetising Liveblogs: How This Format Puts Money in the Bank

What are other ways of earning ad revenue with a liveblog that doesn't include ads within the liveblog itself? For events, you can offer your liveblog together with an advertising partner or sponsor. Unobtrusive inserts such as "This blog is presented by..." do not disrupt the user experience, but guarantee high visibility for sponsors or cooperation partners due to their continuous presence. More information on monetization can be found in our blogpost Monetizing Liveblogs: How This Format Puts Money in the Bank. 

Yes! In the Tickaroo Marketplace, you can offer your own liveblog to other publishers for a fee. This not only generates lucrative profits, but also acts as a multiplier and increases the visibility of the liveblog enormously.

Free Whitepaper! Get your Monetization Whitepaper here! How to create revenue streams in a world of free content.  In a world of free content, consumers are overwhelmed, unable to identify fact from fiction, and publishers are struggling to create revenue streams and stay afloat. Live blogs offer solutions for both the content creator and the reader by creating immersive content that can be monetized.  In this whitepaper we’ll show you… … the benefits of using live blogs, … how publications can monetize their content, … and how to provide authentic and valuable content that keep audiences engaged. Access this whitepaper today!